Ben Parsell.
All experience

Experience · Present role

Instacart

Sales Engineer.

Leading Enterprise & Mid-Market deals for Storefront Pro — Instacart's whitelabel commerce platform.

I help enterprise and independent grocers picture how the Instacart stack grows their business — from first demo to signed contract.

I joined Instacart as a Sales Engineer in October of 2023 to lead Enterprise and Mid-Market deals for our whitelabel ecommerce platform, Storefront Pro. This involves leading product demos, scoping and requirements gathering, and assisting with contracting for our enterprise and local independent grocers to help them envision how to leverage the power of the Instacart technolgy stack to grow their business.

01

Product demonstrations

Craft and deliver tailored demos that map Storefront Pro to each grocer's catalog, brand, and loyalty and digital coupon programs.

02

Requirements Gathering

Lead discovery and requirements gathering to shape the right solution before it's ever sold — surfacing constraints early.

03

Contracting & handoff

Partner with Sales through contracting so the transition from signature to delivery is clean and expectations are set.

EnterpriseMid-MarketStorefront ProSolution demosDiscovery & requirements gatheringGrocery & retailWhitelabel commerce